Management
The key to ELBA’s success lies in our well-coordinated team, which has maintained a strategic and coherent approach as well as an innovative spirit over time.
ELBA is Romania’s largest producer of lighting solutions and systems. The company’s longevity and success are built on essential values: innovation, quality and performance. Above all, our employees and customers remain our top priorities as we continue to grow in this highly competitive industry.
The Board of Directors consists of the following members: Alexandru Sere, Maria Băileșteanu, Lucia Gheorghe, Marius Cocian and Romolus Povian.
Alexandru Sere
General Manager
Over time, we have built and developed our mission of shaping light.
Today, and tomorrow as well, we want to translate this into safety and comfort for our customers, partners, the Elba team and our shareholders, in all daily activities: in the car, on the street, at home and, even mhours than that, in our overall well-being.
In an increasingly dynamic world, we evolve in line with technology, light is our present and our future!
Irina Dragomir
Finance Manager
The challenges of a highly dynamic and competitive economic environment, have determined us to refocus our energy and to employ all our competencies to achieve a high level of performance in the lighting industry.
Nicolae Trifan
Commercial Director
We believe that sustainable growth comes from adaptability, strong partnerships, and a clear strategic vision. In a constantly evolving market, development means staying agile, creating value together, and building long-term trust.
Our focus is simple: strong business relationships, smart technology, and continuous progress.
Nicolae Indrie
Quality & Environment Director
ELBA has always been committed to respecting the clients’ demands, the legal standards and regulations. We continuously improve our quality, environmental and security management systems, and we implement these in order to ensure a lasting and sustainable development of our products and services.
Alina Traumero
Head of Human Resources
The joy of working at ELBA, respect for our employees and professional career achievements are chours principles guiding all our HR activities. We are fully dedicated to building a high-performance, merit-based culture that supports the company’s growth and evolution.
Alexandru Gheban
Automotive Plant Manager
As Plant Manager at ELBA, I build on the company’s strong industrial heritage by advancing our automotive manufacturing capabilities. Through continuous process improvement and modern production functions, we enhance flexibility, traceability, and quality—supporting ELBA’s ongoing development in a dynamic and demanding industry.
Our objective remains clear: to deliver robust, high-performance solutions that meet the evolving demands of the automotive sector.
Petrică Prundeanu
General Lighting Plant Manager
Lighting technology is our passion. We innovate, produce and deliver lighting systems and fixtures that meet the highest standards of quality and innovation. Our focus is on contributing to the success and well-being of our customers while shaping future technologies in the lighting industry.
Alin Georgescu
Molding Plant Manager
Innovation, excellence in execution and continuous improvement of technological processes are our top priorities. We rigorously adopt the latest industry standards, ensuring ELBA delivers the highest quality products and secures the top market position.
Valentin Vipie
Head of Automotive R&D Department
Our Automotive R&D Department is dedicated to continuous innovation, using advanced technology to create high-performance automotive headlights and lighting systems. Through an integrated approach, our team delivers products that meet the most rigorous international standards of quality and efficiency, contributing to vehicle safety and aesthetics. We work closely with renowned partners to bring modern and sustainable solutions to the market.
Mircea Mărienuț
Head of Laboratories
We stand out through a long tradition in the research and testing of general lighting fixtures, as well as automotive headlights and lamps.
With a history dedicated to the validation of new products and ensuring production conformity, our laboratories are equipped with state-of-the-art equipment, ensuring rigorous testing for each product.
The tradition and expertise accumulated over the years certify that the standards included in the applicable European Directives are respected, and the continuous process of innovation and testing allows the company to meet the market’s demands with high-performance and reliable products.
Ciprian Voștinar
Head of Purchasing and Logistics Department
We are continuously and actively developing new strategies for identifying acquisitions and suppliers to support our company’s objectives. To procure the necessary materials and equipment in a dynamic and competitive environment, we focus on managing the price-quality ratio.
